Workshop: Flexible Offerings & Pricing Solutions

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Flexible Offerings & Pricing Solutions

Téléchargez les présentations du Workshop ITbanker 2010

ITBanker2010_Customer centric Offer and Pricing Management.pdf

Customer Centric Offering & Pricing is a strategic weapon for acquiring new customers and, as importantly, retaining existing ones. As such, effective and innovative products offerings and pricing strategies are crucial for banks to achieve organic growth. In the current economic downturn, banks need more than ever technologies to effectively manage their product offerings and pricing policies. IBM solution is based on two main marketing trends : (1) to build a dynamic offer which takes into account the evolutions of the banking services consumption by the customers in their contents and (2) to reposition the pricing like an essential strategic tool to preserve and to increase its customer portfolio - positioning the customer in the centre of the commercial approach. 

Speaker: Olivier Parisot, Managing Consultant at IBM Global Business Services France

After 3 years working for a consumer credit company as IT project manager in technical domains like workflows and EAI, Olivier joined IBM as a Core Banking Consultant where he assisted financial institutions to integrate retail & mass affluent banking applications. Currently Olivier advises a leading French banking group where he is in charge of the functional design of a product and offer catalog solution developed in a multichannel international context for the largest retail & mass affluent subsidiaries of the Group.


Round table

Moderated by Laurent Bravetti, CRM Project Leader, Henri Tudor Research Centre

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